Blog post #1 - here we go!
After our conversation with Courtney, I did some more research on the Chilean wine industry as a follow up. One thing I saw was that Chile is the 4th largest exporter of wine in the world behind France, Italy, and Spain. This was pretty surprising to me, and I would have guessed there would be at least a few other countries ahead of Chile in terms of wine exports. I drink my fair share of wine and usually like wine that comes out of South America, and it seems like South American wineries are in a unique position to capitalize on newer trends in the wine world since they do not have the same history France, Italy or Spain where there is hundreds of years of wine making traditions and culture embedded.
The article I found was for an upcoming TED talk in Vancouver next month. An organization called Wines of Chile will be there to have a discussion for how sustainability can implemented throughout the wine making process.
THINK TED DRINK CHILE
I think it is interesting to see how Chile approaches this problem and potential solutions. Right now in my mind, the wine I drink from South America is usually good and affordable. It seems like they are trying to get out of the low cost category and move into the premium category of wine. Is that a market where they can be successful in long term? If they tend to move out of the lower cost market, is there another up and coming region that will fill it? I think the wine coming out a region like Chile would be better served to differentiate itself by offering different varietals that are perfectly suited to their climate. That can help to justify their premium price point and makes it more difficult for other regions to compete. I have had a Carmenere before from Chile, and (at least to me) it is a really enjoyable wine so I would look for them to try and approach that type of market more.
After our conversation with Courtney, I did some more research on the Chilean wine industry as a follow up. One thing I saw was that Chile is the 4th largest exporter of wine in the world behind France, Italy, and Spain. This was pretty surprising to me, and I would have guessed there would be at least a few other countries ahead of Chile in terms of wine exports. I drink my fair share of wine and usually like wine that comes out of South America, and it seems like South American wineries are in a unique position to capitalize on newer trends in the wine world since they do not have the same history France, Italy or Spain where there is hundreds of years of wine making traditions and culture embedded.
The article I found was for an upcoming TED talk in Vancouver next month. An organization called Wines of Chile will be there to have a discussion for how sustainability can implemented throughout the wine making process.
THINK TED DRINK CHILE
I think it is interesting to see how Chile approaches this problem and potential solutions. Right now in my mind, the wine I drink from South America is usually good and affordable. It seems like they are trying to get out of the low cost category and move into the premium category of wine. Is that a market where they can be successful in long term? If they tend to move out of the lower cost market, is there another up and coming region that will fill it? I think the wine coming out a region like Chile would be better served to differentiate itself by offering different varietals that are perfectly suited to their climate. That can help to justify their premium price point and makes it more difficult for other regions to compete. I have had a Carmenere before from Chile, and (at least to me) it is a really enjoyable wine so I would look for them to try and approach that type of market more.